Democratizing Property Data Access

An affordable, developer-friendly API platform aggregating public property data for the real estate industry and PropTech innovators.

Affordable
Fast API
AI-Ready
Scalable

Business Plan Presentation | 2025

Market Opportunity

  • The Challenge
    Real estate data access is costly and cumbersome, controlled by expensive enterprise providers.
  • Growth Potential
    PropTech market projected to grow from $15.9B in 2024 to $71B by 2034 (16% CAGR).
  • Underserved Segments
    • Startup developers
    • Individual realtors
    • Small PropTech companies
    • Independent investors

PropTechMetrics Solution

  • Comprehensive Data
    LA County properties with identifiers, characteristics, tax records, ownership info.
  • Developer-Friendly API
    AWS-hosted, scalable API with Stripe-integrated billing.
  • Affordable Access
    Free trial (10 requests) and simple paid plans ($20 per 1,000 API requests).
  • Scalable Model
    Starting with LA County, expanding nationwide to cover multiple regions.

Three Distribution Channels

  • GPT-Powered Assistants
    Custom GPTs for specific user audiences.
  • Web Tools
    Embedded interfaces for non-technical users.
  • AI Agent Marketplaces
    Integration with protocols like MCP for AI agents.

Our Mission: Democratize property data access to fuel innovation in PropTech PropTechMetrics.com

Market Analysis & Validation

Market Pain Points

  • Fragmented Data
    Data scattered across thousands of county offices, difficult to access at scale.
  • High Cost Barriers
    Big aggregators (CoreLogic, First American) charge premium prices.
  • Technical Complexity
    Legacy systems and non-standard formats complicate integration.

Market Validation

Open Data Initiatives
Growing availability of public data
PropTech Boom
Rising demand for data-driven tools
Underserved Developers
Small PropTech startups lack data access
AI Agent Growth
New frameworks need data sources

Market Size & Growth

$0B $20B $40B $60B $80B 2024 2026 2028 2030 2032 2034
U.S. Properties in Public Records
155M+
Source: datarade.ai
Real Estate Professionals
1.5M+
Licensed realtors and brokers
PropTech Startups
~5,000
Potential B2B customers
CAGR (2024-2034)
16%
PropTech market growth rate

Our Focus: Democratizing property data access by providing affordable API solutions for the underserved segments of the market

Competitive Landscape

Industry Incumbents

CoreLogic – Industry leader with 99% U.S. coverage

  • Comprehensive datasets
  • High cost, enterprise focus

First American – Title company with robust data arm

  • Authoritative ownership data
  • High costs, complex API

ATTOM Data – Comprehensive data from 3,000+ counties

  • One-stop-shop data solution
  • $500/month entry pricing

PropertyRadar – User-friendly platform with UI focus

  • Marketing tools integration
  • Limited API, ~$99/month

Realie.ai – Recent startup with AI-driven data collection covering 180M+ parcels, with plans starting at $50/month.

Our Competitive Advantage

  • Cost & Accessibility
    • Dramatically lower price point ($0.02/call vs ~$0.50)
    • Self-serve model with transparent pricing
    • Freemium approach (10 free calls)
    • No sales cycle to get started
  • Modern Delivery Channels
    • GPT marketplace integrations
    • AI agent ecosystem inclusion
    • Developer-friendly REST/JSON API
    • No-code tools for non-technical users
  • User Segment Focus
    • Tailored solutions for specific user personas
    • Custom GPTs per audience (Realtors, Investors)
    • Underserved markets (startups, indie developers)
  • Scalability & Tech Stack
    • AWS-based architecture built for scale
    • Automation for data collection & updates
    • Modern API standards (future GraphQL support)
    • Cost-effective infrastructure (scales with usage)

PropTechMetrics will disrupt the real estate data monopoly by focusing on affordability, ease of use, and modern integration methods. Rather than competing head-on with legacy providers, we're changing the game to serve underrepresented segments and emerging use cases.

Product & Technology

Comprehensive Data Fields

  • APN & Property IDs
  • Address & Location
  • Property Characteristics
  • Assessed Values
  • Sales History
  • Tax Information
  • Ownership Data
  • Zoning & Land Use

Developer-Friendly API

  • RESTful API with JSON responses
  • Multiple query methods (by address, APN, owner, geographic area)
  • Clear documentation & SDKs in common languages
  • Sandbox environment for testing
GET /api/v1/property?address=123+Maple+Dr,LA
{
  "apn": "1234567890",
  "address": "123 Maple Dr, Los Angeles, CA 90001",
  "bedrooms": 3,
  "bathrooms": 2,
  "sqft": 1500,
  "lastSoldPrice": 500000,
  "lastSoldDate": "2018-06-15",
  ...
}

Technology Stack

AWS-Based Architecture: Lambda, PostgreSQL, PostGIS

API Gateway, CloudFront, CloudWatch

Scalable & Reliable: Auto-scaling servers, multi-AZ deployment, automated backups

Performance: Optimized caching for sub-500ms response times

Data Sources & Updates

  • County assessor & recorder public records
  • Planning & zoning department open data
  • AI-driven ETL scripts for regular updates
  • Quality control & cross-validation processes

Billing & Administration

  • Stripe integration
  • Secure API keys
  • Usage analytics
  • User dashboard

Future Product Roadmap

  • Geographic Expansion: Expand to Southern California, then nationwide coverage (50% in 18 months)
  • Additional Data Types: Historical sales, mortgage data, foreclosures, permits, AVMs
  • AI Integrations: GPT-powered assistants for different user personas and MCP integrations
  • User Interface Products: Web-based tools and dashboards for non-technical users

Business Model & Monetization

Direct Revenue Streams

Usage-Based Pricing

Transparent pay-as-you-go model with tiered volume discounts

Free Trial 10 API requests

Standard $20 per 1,000 calls

Volume Tiered discounts at scale

Enterprise Plans

Custom solutions for larger clients

  • Bulk flat-rate pricing
  • Unlimited API access options
  • Dedicated support & SLAs
  • On-premise data options

Premium Upsells

Higher-value data products

  • Owner contact information
  • AVM (automated valuations)
  • Document retrieval ($5/doc)
  • Analytics & risk scores

Pricing Comparison vs. Incumbents (cost per property lookup)

$0.00 $0.15 $0.30 $0.45 $0.60 PropTechMetrics Realie.ai ATTOM Data CoreLogic

Indirect Revenue

Batch Data Enrichment

  • Append property data to client lists
  • $0.01 per record enriched

Lead Generation

  • Partner with agents, lenders
  • Referral fees & advertising

Data Licensing

  • Bulk data for researchers, tech companies
  • Annual license agreements

White-Label Services

  • Power third-party platforms
  • Revenue sharing partnerships
Multi-Revenue Strategy: Our diversified approach reduces risk by not relying solely on one revenue stream. As we grow, enterprise contracts and partnerships will become increasingly important revenue contributors.

Key Financial Metrics

Customer Acquisition Cost
$30–60
Per paying customer
Average Revenue Per User
$49/mo
Initial target
Cost Per API Call
~$0.001
Delivery cost
Gross Margin
85%+
At scale

Target User Segments

Technical Users

PropTech App Developers
Use Case: Building real estate applications with property data backend
Value: Fast market entry, reliable property data, focus on unique app features
"Cut months of development – use our REST API for instant property data"

AI Developers
Use Case: Building AI-driven tools and multi-agent systems that need property data
Value: Structured knowledge retrieval via API, GPT function compatibility
"Enable your AI agents to retrieve data on 180M+ properties instantly"

Data Analysts & Teams
Use Case: Analyzing property data for valuation, trends, and market research
Value: On-demand access to fresh data, API for notebooks/BI tools
"Get the most current property data – no more outdated CSVs"

Enterprise IT & Consultants
Use Case: Integrating property data into enterprise systems and portals
Value: Easy integration, modern API, cost-effective vs legacy systems
"Streamline loan processing with integrated property data"

Academic & Non-Profit Researchers
Use Case: Studying housing trends, tax equity, building civic tech tools
Value: Affordable/free access for public interest projects
"Empowering smart cities with easy access to property data"

Non-Technical Users

Realtors & Real Estate Agents
Use Case: Quick property lookup for client meetings and farming efforts
Value: Time savings, comprehensive info in one place
"Close deals faster with AI-powered property insights"

Real Estate Investors
Use Case: Researching properties for deals, identifying off-market opportunities
Value: One-stop due diligence, speed in finding undervalued properties
"Uncover your next deal with AI and data-driven insight"

Mortgage & Insurance Pros
Use Case: Verifying property details for loans and insurance policies
Value: Quick validation, risk assessment, efficient data entry
"Accelerate approvals with instant property verification"

Local Gov & Urban Planners
Use Case: Analyzing properties for planning, taxation, public services
Value: Consolidated cross-jurisdiction data, modern API access
"Empowering smart cities with easy access to property data"

Homeowners & Consumers
Use Case: Learning about properties for potential purchase or out of curiosity
Value: Transparency and convenience vs. navigating county websites
"Learn about any property with ease and transparency"

Custom Distribution Channels for Each Segment

Go-to-Market Strategy

Developer Outreach

  • Launch on RapidAPI & AWS Marketplace for increased visibility
  • Blog posts, tutorials, and code samples for integration
  • Sponsor hackathons & challenges in PropTech to drive API adoption
  • Free credits & partnerships with PropTech startup accelerators

AI Ecosystem Integration

  • OpenAI GPT Marketplace: Custom GPTs for each user segment (RealtorGPT, InvestorGPT)
  • AI Agent Tools: Integration with frameworks like LangChain and MCP protocol
  • AI Platform Partnerships: Featured integrations with emerging AI agent marketplaces
  • Prompt Engineering Library: Templates for common property data queries with our API

Non-Technical User Acquisition

  • Realtor associations, investor meetups, promotional partnerships
  • Content on LinkedIn, Twitter; collaborations with real estate influencers
  • Segment-specific landing pages optimized for SEO
  • Coverage in real estate and tech publications

Customer Success & Retention

  • Lighthouse customers: white-glove onboarding for early champions
  • Community building through forums, feedback channels, best practices
  • Conversion optimization via email drips, in-app prompts, limited-time offers
  • Trust building with case studies, testimonials, transparency metrics

First-Year Growth Milestones

1
Launch Phase (Current)

LA County API

Free trial release

2
Early Adopters

50+ developers

100+ users

3
Partnerships

2-3 strategic deals

GPT marketplace listing

4
Expansion

Southern California

Enterprise contracts

Risk Analysis & Mitigation

Data Availability & Legal Risks

Some counties may restrict bulk use of public records or have complex access requirements. Privacy regulations could indirectly affect our operations.

  • Diversify data sources and methods
  • Formal licensing with counties where needed
  • Careful terms of service limiting liability

Competition & Pricing Pressure

Incumbents have deep pockets. New startups like Realie.ai are entering the market. Pricing wars could squeeze margins.

  • Differentiation through AI integration & user experience
  • Target underserved niches others ignore
  • Build features that create lock-in

Scaling & Technical Challenges

Data integration from 3,000+ counties is complex. Inconsistent formats and potential infrastructure cost spikes as we grow.

  • Robust data pipeline with adaptive ETL tools
  • Incremental expansion with continuous refinement
  • Caching strategy and usage-based pricing aligned with costs

Adoption Risk

Traditional real estate professionals may be slow to adopt new technology. Users might default to familiar data sources.

  • Free trial and clear value demonstration
  • Industry partnerships to build credibility
  • User-friendly tools for non-technical users

Financial Risk

Low initial pricing requires scale for profitability. Revenue may not cover operational costs during early growth.

  • Lean cost structure with cloud scaling
  • Seed funding to support growth phase
  • "Land and expand" strategy with premium upsells

Big Player Reaction

Incumbents might attempt to block us, initiate legal challenges, or seek early acquisition to eliminate competition.

  • Use predominantly free public data sources
  • Join forces with open-data advocates
  • Build strong brand and community support

Our strategy focuses on turning risks into opportunities through agility and innovation. We remain adaptable to market conditions and regulatory changes while maintaining our core mission of democratizing property data access for all users.

PropTech's Next Revolution

Our Vision

PropTechMetrics aims to become the "Stripe of Property Data" — a ubiquitous, easy-to-use infrastructure that powers countless applications and services in real estate and beyond.

Democratized Data
AI Integration
Developer First
Scalable Model

Key Advantages

Execution Roadmap

1
Launch Phase (Current)

LA County API with freemium model

GPT assistants, developer outreach

2
Expansion (Months 3-9)

Southern California coverage

Enterprise deals, additional data types

3
National Growth (Year 1-2)

50% US property coverage

Premium data offerings, AI insights

4
Full Market Penetration (Year 3+)

90%+ US coverage

Comprehensive data ecosystem, industry standard

Key Financial Projections

Year 1
$750K
Revenue
Year 2
$2.5M
Revenue
Year 3
$6.8M
Revenue
5-Year CAGR
85%
Growth Rate

✉ contact@proptechmetrics.com | PropTechMetrics – Democratizing Property Data

PropTechMetrics is seeking investment partners to accelerate our growth and bring affordable property data to millions of users. Our team is ready to execute on this immense market opportunity.